Monday, 5 December 2011

Research and Planning: Analysis of a Student magazine, Campus Life


‘Campus life’ is the masthead, it connotes the life of students have when living at university. The masthead is the biggest font on the front cover, by having the masthead as the biggest font it draws the audience in. As the masthead is in front of the central image, it’s more easily seen allowing the audience to engage quicker than if it was behind the central image.  The masthead uses a vibrant green colour giving the magazine a young feel to it, making it more appealing to students.
    The colour scheme of the magazine uses fresh colours such as whites, greens and pinks. By using these colours, it gives off a simple look to the magazine. The colours aren’t too overwhelming allowing the audience to read the text on the front cover without being distracted by the colours.  The colours used are appealing to both sexes, making the magazine have more of a variety of readers.
   The magazine uses he same style font throughout the front cover, except for the masthead. By having the font the same style, it’s easier for the audience to read which allows engages the audience for longer. Another reason for having the font the same style is it allows the masthead to be the most eye catching text on the page. The entire font on the front cover is in capitals, by having the font in capitals its more engaging.
 The central image for the magazine is of two young girls, by having just one image on the magazine it’s more engaging as you’re not looking at other images on the page. By having two young girls it has more of a ‘campus’ feel to it, as young people go to university. By having one image to focus on, it allows the audience to read more of the text on the front page rather then be distracted by other images on the page. 

No comments:

Post a Comment